12.22.2011 The Admissions Cycle: Access and Authenticity
An important part of the admissions cycle, the campus visit allows schools to engage prospective students and families in meaningful conversations and present the school’s authentic character. However, the visit by itself might not be enough to ensure an application. Not all students can come to campus, for example, while still other families may need a higher level of personal interaction, even after a visit.
Westover School, one of our independent school clients, developed a way to supplement the campus visit: a series of three virtual town meetings led by the head of school, each focused on a single phrase from the school’s three-part motto—To Think, To Do, To Be. The meetings were recorded and sent out to late inquiries or those who could not attend. [read more]
