word & image: together they make content

Content is king. We’ve heard that so many times and in so many ways that it’s become almost impossible to dispute. After all, what is there without content, right?

At studio-e, we think a little differently. Words are important, sure. As a copywriter, they are my daily tools; they are, in a sense, my purpose. And yet, they’re not everything. While I’d love to believe that people would read my words regardless of length or layout or appearance, regardless of the design, the fact of the matter is, they wouldn’t. [read more]

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white space: why less often means more

Recently, we presented two design options for an annual fund direct mail piece. Our client vetoed one of the designs because it had “too much white space.” Her target audience—alumni—“hated white space,” she said, because it’s “wasteful.”

We heeded the client’s input and further developed the alternative design. The remark, however, stuck with us. Not because it was unusual, but rather, because it wasn’t.

Over the years, white space has weathered numerous attacks upon its good name. Many people think that it’s pointless, unnecessary, a waste of space. Others think that it’s too expensive, particularly in this economy, and view cutting white space as a way to cut costs.

The truth, however, is far from this (false) perception. [read more]

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to Westover we go

Liz, Jessica and Julie are heading down to Westover School today, to present concepts for some of the school’s admissions materials.

The preparations leading up to any presentation are always a little hectic (read: mentally exhausting), but they’re also exciting. Though at times the process can be stressful (read: painful), like any artistic endeavor, watching as ideas, thoughts and feelings become concrete designs and words is, well, rather amazing.

Wish us luck today. More on Westover to come.