Mobile Apps: Create, Destroy and Discover

By Liz Rotter

At the CASE D1/D2 Conference in New York City this past January, which Studio-e sponsored at the bronze level, I attended an informative and entertaining session on creating mobile apps. I brought back a few tips worth passing along.

The session, “Using Mobile Apps to connect with Alumni,” stressed that to create apps, you must experience them—so download and use lots of different mobile apps. Then, jot down ideas and start creating. However, don’t expect to get it right the first time. It takes practice. “Create, destroy, discover and create again,” was the presenter’s mantra.
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a new low can also mean a new outlook

Earlier this week, studio-e sent out a follow-up postcard to its CASE conference theme, materials and contest. We hope you received it and, better yet, read it (or scanned it; we’d be okay with that, too).

While we are indeed choosing humor over gloom and optimism over pessimism, we do know that your budgets are being trimmed and tightened. All of our current clients, from small boarding schools to large, nationally-recognized universities, have had their budgets squeezed or cut, and are looking for ways to keep costs low.

We understand this and are working with our clients to find creative solutions—without diminishing the quality or effectiveness of the communications that we create for them. Get in touch with us and let’s talk about what we can do for you and your institution, even amidst a catastrophic financial storm of epic proportions. [read more]

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and the Kindle 2 goes to…

At the close of business yesterday, studio-e randomly selected the winner of our CASE conference Kindle drawing. We folded up the entries, put them in a box Lynn made out of our top-10 phrases postcards, shook them up and selected none other than:

Paul Redfern, director of web communications and electronic media at Gettysburg College.

His phrase was: “If we are not careful this could turn into a depression.”

Congratulations, Paul! For those who don’t know, Paul co-hosted a session with Liz at the CASE District II conference in Baltimore, “What Can Higher Education Learn from Barack Obama?” Now he’ll always have something to read as he travels.

studio-e would like to thank all those who entered the drawing and posted a phrase to our site, especially during these “tough economic times.”

Look for a collection of these phrases in the mail, coming soon.

what can higher ed learn from barack obama?

At the CASE District II conference this morning, Liz and Paul successfully presented their session, “What Can Higher Education Learn from Barack Obama?” to a standing-room-only crowd.

Continue the discussion below. What might your institution take away from the Obama campaign? How will you integrate and implement your brand?

studio-e at CASE District II conference

Liz and Lynn are currently attending the 2009 CASE District II Conference in Baltimore, MD. studio-e is a platinum sponsor of the event — we designed the conference identity and program book.

If you’re attending this year’s conference, be sure to attend Liz’s session, co-hosted by Paul Redfern of Gettysburg College:

What Can Higher Education Learn from Barack Obama?
The country just experienced what some would call a transformational election. What can higher education learn from the way Barack Obama not only communicated with traditional print and web mediums, but also used social media and web 2.0 tools to carry his message and engage supporters? In an era where budgets are being tightened and organizations are being asked to be more efficient, how can your institution use some of these tools to accomplish your goals and communicate your messages?

Tuesday, March 24
9:00 a.m.–10:15 a.m.
Essex A