09.14.2010 Students have invaded campus once again, and another school year is back in full swing. Though many aspects may look and feel the same, as someone who works in education, you understand better than most how rapidly things change. [read more]
07.31.2009 
As we’ve discussed, it’s extremely important to cultivate alumni donors while they’re still students. Michael Stoner outlines a perfect example of a highly creative, highly successful annual fund appeal: Emory’s Blue Pig Campaign.
He explains:
This year was the second year for Emory’s Blue Pig Campaign. When the Class of 2011 entered the university, they were given a blue plastic piggy bank, with messages about the importance of giving even small amounts to Emory. The Class of 2012 received their own pigs when they arrived on campus. And this year, Emory’s Annual Fund staff created an integrated campaign to reinforce the value of giving—and having fun while doing it. [read more]
07.27.2009 
A few years ago, at a volunteer leadership workshop for alumni staff, a college senior stunned attendees by asking why her college needed philanthropic support. Didn’t tuition cover all college expenses?
In his article, “Cultivating Your Crop” in the July/August 2009 issue of CASE Currents, Bruce R. McClintock uses this story to illustrate the gap in student/alumni knowledge regarding college philanthropy. While alumni relations offices assume that current students understand why the money is needed and where it goes, that is clearly not the case. [read more]
