The Admissions Cycle: Access and Authenticity

An important part of the admissions cycle, the campus visit allows schools to engage prospective students and families in meaningful conversations and present the school’s authentic character. However, the visit by itself might not be enough to ensure an application. Not all students can come to campus, for example, while still other families may need a higher level of personal interaction, even after a visit.
 
Westover School, one of our independent school clients, developed a way to supplement the campus visit: a series of three virtual town meetings led by the head of school, each focused on a single phrase from the school’s three-part motto—To Think, To Do, To Be. The meetings were recorded and sent out to late inquiries or those who could not attend. [read more]

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monthly round-up: september 2011

The Bucky Challenge: Case Study in Social Media Fundraising
“The University of Wisconsin-Madison is using social media interaction to generate incremental fundraising for student scholarships. For a limited period, an alumni donor will contribute $1 per click for each of the following four actions: a new ‘Like’ on the University Facebook Page; a new ‘Like’ on the Alumni Association Facebook Page; a new follower of the University Twitter feed; a new follower of the Alumni Association Twitter feed.”

Viewbook in Print… Gone at Washington State University
“Cheryl Reed-Dudley, communications coordinator in marketing and creative services at Washington State University sent an email with a link to a new, interactive online viewbook that was replacing a print version. Print isn’t disappearing completely. There is still, for instance, a table piece for use at college fairs. But what has traditionally been the premier piece in recruitment communications in the U.S. is gone.” [read more]

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new year’s round-up: what’s new for 2011

Despite the dreary weather and piles of snow (particularly for those of us in the northeast), the blogosphere continues to provide a wealth of interesting topics, discussions and tips for education professionals and marketers as we head into 2011. 

Best Social Media Mash-Ups in Higher Education
Marketing and web communications guru Patrick Powers lists his favorite college and university mash-ups: “I’m talking about a high-quality mash-up where colleges and universities wrangle feeds from blogs, Facebook, Twitter, YouTube, Flickr, and more to create a compelling page that gives a real-time snapshot of all an institution has to offer.” [read more]

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change is good, right?

So why do so many people blindly hate it?

I’ve found myself wondering this a lot lately. As a strategic copywriter who works at a design firm in the marketing industry, in many ways, what I do, what the studio does, is all about change: creating, developing, evolving, transitioning, reworking and re-branding. [read more]

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September round-up: the latest buzz

Students have invaded campus once again, and another school year is back in full swing. Though many aspects may look and feel the same, as someone who works in education, you understand better than most how rapidly things change. [read more]

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