Mobile Apps: Create, Destroy and Discover

By Liz Rotter

At the CASE D1/D2 Conference in New York City this past January, which Studio-e sponsored at the bronze level, I attended an informative and entertaining session on creating mobile apps. I brought back a few tips worth passing along.

The session, “Using Mobile Apps to connect with Alumni,” stressed that to create apps, you must experience them—so download and use lots of different mobile apps. Then, jot down ideas and start creating. However, don’t expect to get it right the first time. It takes practice. “Create, destroy, discover and create again,” was the presenter’s mantra.
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grammar tips, part 2: notes from the trenches

Last October, our monthly e-news focused on grammar and, to our surprise, had the highest click rate of any of our newsletters. Seventy-six people downloaded the tip sheet we created, featuring our clients most-asked-about grammar rules and concerns (who or whom? affect or effect?).

We followed up this newsletter with a blog post about exclamation points, which, as the copywriter at studio-e, I feel very strongly about. (!)

Now, we present you with our second grammar tip sheet: “Grammar Tips Part II: Notes from the trenches.” Similar to our first tip sheet, this one addresses some grammar mistakes I see (and edit) often: hyphens and dashes, passive voice, wordiness, spacing. Read through it once or print it out and tack it to your bulletin board; even if you’re a pro, a brush up on your grammar knowledge can only help you and your writing. [read more]

Click to read more ...

Grammar Tips, Part 2: notes from the trenches

Last October, our monthly e-news focused on grammar and, to our surprise, had the highest click rate of any of our newsletters. Seventy-six people downloaded the tip sheet we created, featuring our clients most-asked-about grammar rules and concerns (who or whom? affect or effect?).

We followed up this newsletter with a blog post about exclamation points, which, as the copywriter at studio-e, I feel very strongly about. (!)

Now, we present you with our second grammar tip sheet: “Grammar Tips Part II: Notes from the trenches.” Similar to our first tip sheet, this one addresses some grammar mistakes I see (and edit) often: hyphens and dashes, passive voice, wordiness, spacing. [read more]

Click to read more ...

defining your brand

Over the years, studio-e has assisted numerous colleges, universities and independent schools in their marketing efforts.

We know that to communicate and market your institution effectively, you need a clearly defined brand. We begin many of our projects by creating a document that we call “Communicating Your Brand.” This document defines your brand and serves as a guide for all of your marketing communications, both print and web. To assist you in creating one for your institution, we’ve outlined 10 key components.

Has your school already defined your brand? If so, tell us about your process: What are some of its components? Is there a template or structure that’s worked best for you?

seven steps to marketing your next event

If you’re like most educational institutions, your budgets have been tightened and you’re working with a minimal, over-worked staff. What happens when a special event, such as a centennial celebration, is added to your already full plates?

studio-e’s white paper, “Seven Steps to Marketing Your Next Event,” provides useful tips for those of you who find yourself in this situation. From knowing your budget to creating a visual identity and theme, while planning and marketing your next event may not be easy, it also won’t seem insurmountable.

For additional marketing help, feel free to give us a call.