grammar tips, part 2: notes from the trenches

Last October, our monthly e-news focused on grammar and, to our surprise, had the highest click rate of any of our newsletters. Seventy-six people downloaded the tip sheet we created, featuring our clients most-asked-about grammar rules and concerns (who or whom? affect or effect?).

We followed up this newsletter with a blog post about exclamation points, which, as the copywriter at studio-e, I feel very strongly about. (!)

Now, we present you with our second grammar tip sheet: “Grammar Tips Part II: Notes from the trenches.” Similar to our first tip sheet, this one addresses some grammar mistakes I see (and edit) often: hyphens and dashes, passive voice, wordiness, spacing. Read through it once or print it out and tack it to your bulletin board; even if you’re a pro, a brush up on your grammar knowledge can only help you and your writing. [read more]

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afternoon tea with studio-e

At studio-e, food and conversation have marked the beginning of our best relationships. Four years ago, for example, we brought our portfolio, our ideas and fresh chocolate rugelach to Westover School in Connecticut and began a relationship that has continued to grow. As a strategic design firm that works exclusively with educational institutions, we successfully guided Westover through a branding process, resulting in new admissions and campaign materials that differentiate the school, promote its unique character, and attract and recruit students and donors.

In an effort to solidify our existing relationships and build new ones with independent schools in our region, we’re reaching out with ideas—and food. During our campaign, “Afternoon tea with studio-e,” we’ll be bringing tea and scones to the admissions, communications and development staff of interested local schools to discuss their current issues and share ideas. [read more]

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Grammar Tips, Part 2: notes from the trenches

Last October, our monthly e-news focused on grammar and, to our surprise, had the highest click rate of any of our newsletters. Seventy-six people downloaded the tip sheet we created, featuring our clients most-asked-about grammar rules and concerns (who or whom? affect or effect?).

We followed up this newsletter with a blog post about exclamation points, which, as the copywriter at studio-e, I feel very strongly about. (!)

Now, we present you with our second grammar tip sheet: “Grammar Tips Part II: Notes from the trenches.” Similar to our first tip sheet, this one addresses some grammar mistakes I see (and edit) often: hyphens and dashes, passive voice, wordiness, spacing. [read more]

Click to read more ...

96pt.

In addition to our work with colleges, universities and independent schools, Liz Rotter and studio-e are now part of 96pt., a collaborative of professional colleagues who bring diverse skills, talents and experiences to today’s communication and marketing challenges. [read more]

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positive change in a poor economy

We’ve discussed the ways in which the studio has grown this year, despite the economy. But we’d be remiss if we didn’t also mention the ways in which some things have shrunk—and for the better.

Take Harvard Business School (HBS), for example. The institution masterfully transitioned—with our assistance—its annual Contributors Report from a 90-page printed book to an integrated set of print and web communications, including a 20-page print piece (see photo), website, postcard and e-mail. [read more]

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