06.24.2011 weekly round-up 6.24.11

Saying More With Less
“Mission statements, despite being referenced as the philosophical essences of their respective institutions, don’t get much respect on college campuses. Often wordy and cumbersome, they don’t get the airtime or T-shirt placement enjoyed by new advertising slogans or the classic Latin motto … But University of Rochester Provost Ralph W. Kuncl wanted something else in 2009 when he began the process of creating the first university-wide mission statement in Rochester’s almost 160-year history. He wanted something creative that would stick in people’s minds.”
Brand Transformation and Fear
“Brand transformation (like personal transformation) requires a passion driven decision to add to the growth of the world. It requires creating opportunity by first bringing new value to people, rather than competing for the value already created by others.” [read more]







