grammar tips, part 2: notes from the trenches

Last October, our monthly e-news focused on grammar and, to our surprise, had the highest click rate of any of our newsletters. Seventy-six people downloaded the tip sheet we created, featuring our clients most-asked-about grammar rules and concerns (who or whom? affect or effect?).

We followed up this newsletter with a blog post about exclamation points, which, as the copywriter at studio-e, I feel very strongly about. (!)

Now, we present you with our second grammar tip sheet: “Grammar Tips Part II: Notes from the trenches.” Similar to our first tip sheet, this one addresses some grammar mistakes I see (and edit) often: hyphens and dashes, passive voice, wordiness, spacing. Read through it once or print it out and tack it to your bulletin board; even if you’re a pro, a brush up on your grammar knowledge can only help you and your writing. [read more]

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using web fonts: the basics

By Jessica Huddy

I recently attended an AIGA Boston event about the evolution of typography on the web. More specifically, what designers and programmers can now accomplish using web fonts. Gone are the days of being stuck with web-safe fonts, or using images in place of live text when something needed a little extra visual spice. More and more fonts are being adapted for use on screen, and plenty of new service providers are making things easier for everyone. 

Let’s start with the basics, which were provided in an introduction by Sam Berlow of Font Bureau: There are two ways to use fonts on a website. The first is to use a font service provider (such as Fontdeck or Typekit), which will take care of all the back-end details in exchange for a subscription payment (usually yearly). The other option, which the panelists generally agreed is better for large sites with many visitors, is to pay a one-time fee to purchase the fonts and then take care of the coding details yourself.* [read more]

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Grammar Tips, Part 2: notes from the trenches

Last October, our monthly e-news focused on grammar and, to our surprise, had the highest click rate of any of our newsletters. Seventy-six people downloaded the tip sheet we created, featuring our clients most-asked-about grammar rules and concerns (who or whom? affect or effect?).

We followed up this newsletter with a blog post about exclamation points, which, as the copywriter at studio-e, I feel very strongly about. (!)

Now, we present you with our second grammar tip sheet: “Grammar Tips Part II: Notes from the trenches.” Similar to our first tip sheet, this one addresses some grammar mistakes I see (and edit) often: hyphens and dashes, passive voice, wordiness, spacing. [read more]

Click to read more ...

Fairfield Country Day School selects studio-e for key messages & marketing materials

Fairfield Country Day School, an independent school for boys in grades pre-K through ninth in Fairfield, CT, selected studio-e to develop its communications platform, key messages and marketing materials.

Wagner College teams with studio-e for campaign identity & core communications

Wagner College, a competitive, four-year private college on Staten Island, NY, selected studio-e to create the identity and core communications for its upcoming campaign. [read more]

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