Development

 

Harvard University Business School Contributors Report 2007- 08
Cambridge, MA

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MIT William Barton Rogers Society

The challenge: Create a brand for the William Barton Rogers Society that is both traditional and current. The new donor society was created and named to bring awareness of the founder, William Barton Rogers, and his principles back to the MIT campus.

The solution: Studio-e worked with the MIT Alumni Association to design, implement, and launch the new donor society. We began by creating an identity based on William Barton Roger's signature using a traditional typeface and a understated palette. We then developed a series of integrated print and web materials that included a society website, promotional brochure, letterhead, thank-you cards, direct mail inserts, and a series of posters that present the founding principles of William Barton Rogers.

 Visit Site
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MIT10 Power of Participation Challenge

The MIT10 Challenge: Raise alumni participation from the last 10 graduating classes by 3,000 alumni and receive $100,000 for MIT student life from a generous alumni.

The challenge: Create a strong brand and integrated communications to engage and motivate MIT10 alumni to participate. We had only 8 months to create and launch the brand and bring in 3,000 new donors.

The solution: A strong graphic brand based on word and image was developed in collaboration with Neal Kane of Libretto Inc., and articulated through an integrated print and web campaign that included a challenge website, direct mail, and email.

The outcome: A total of 3,181 alumni donors collectively contributed $381,000 and secured the challengers $100,000 for MIT student life. This set a 15-year participation record for young alumni.

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Skidmore Campaign Communications
Includes campaign folder, prospectus, music brochure, CD package/mailer, and stationery
Skidmore College, Saratoga Springs, NY

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UMass Lowell Annual Appeal Series
University of Massachusetts, Lowell, MA

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MIT End of Campaign Gift – Playing Cards
Massachusetts Institute of Technology, Cambridge, MA

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MIT Scholarship Brochure
Massachusetts Institute of Technology, Cambridge, MA

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Harvard Graduate School of Education
Annual Donor Reports and Campaign Press Kit
Harvard Graduate School of Education, Cambridge, MA