CASE District I Conference live blogging: March 9, day 1
Studio-e is live (mostly) from the CASE District I conference in Boston, MA. Below is a live blog of what we’re up to over at the Westin Waterfront Boston. We’ll follow this post up with two more — one for each day of the conference — and occasional twitter posts.
9:30 a.m.: After sloshing through the unexpected snow/rain/sleet, Liz, Lynn and Julie meet at the Westin Boston Waterfront to set up studio-e’s booth.
9:30 a.m.–11:15 a.m.: Booth set-up. There is cursing.
11:15 a.m.: The booth is up and running, and it looks great. We’ll be ready to go once the Exhibit Hall opens at 1:00 p.m.
11:30 a.m.: Lynn heads back to the office to hold down the fort.
11:30 a.m.–12:00 p.m.: Liz and Julie review the conference program book to determine which sessions they want to attend.
12:05 p.m.: Our first visitor! She says she’s already seen our postcard. Awesome.
12:10 p.m.–1:00 p.m.: Liz and Julie check out the other booths, and the competition. Both swipe chocolate, though from different booths.
1:05 p.m.: Another visitor, from a prep school in Dedham. She enters her business card in our drawing and walks away with our case studies.
1:30 p.m.–4:00 p.m.: Liz mans the booth.
1:30 p.m.–2:15 p.m.: Julie attends a table seminar, “Making Your Message Stick,” led by Joe Broughton, director of communications at the Winsor School. He recommended reading the book, Made to Stick, and outlined six qualities of a successful marketing strategy: simplicity, unexpected, concrete, credibility, emotional, story.
2:30 p.m.–3:45 p.m.: Julie attends a session, “Defeating the Invisible Competitors for Your Donors.” Greg Coneracci and Sarah Winkler of P.W. Feats, Inc. discussed the little things you can do to make your school/message/brand be heard and seen above all the rest.
4:30 p.m.–7:00 p.m.: Lynn returns to save the day, and man the booth until the Exhibit Hall closes for the night.