Live like you mean it
Much has been made today about Wisconsin’s new state slogan, “Live like you mean it.” The state recently rolled out the slogan, formerly “Life’s so good,” along with a new logo (pictured).
According to Ryan J. Foley of the Associated Press, “motivational speakers, authors and even wine and spirit maker Bacardi have already used the phrase in marketing campaigns. Some critics who aren’t thrilled the state is adopting their slogan may oppose its attempt to get federal trademark protections on it or even take legal action.”
Potential lawsuits aside, what do you think of Wisconsin's new look and message?