Defining your brand
Over the years, Studio-e has assisted numerous colleges, universities and independent schools in their marketing efforts.
We know that to communicate and market your institution effectively, you need a clearly defined brand. We begin many of our projects by creating a document that we call “Communicating Your Brand.” This document defines your brand and serves as a guide for all of your marketing communications, both print and web. To assist you in creating one for your institution, we’ve outlined 10 key components.
Has your school already defined your brand? If so, tell us about your process: What are some of its components? Is there a template or structure that’s worked best for you?