Weekly round-up 3.18.11
“If you’re a sales rep or dealer working a trade show or meeting face-to-face with a customer and you need a versatile tool for quickly accessing content that aids the consumer’s product evaluation process, the iPad is for you. Nothing beats the iPad 2 for using content in all its forms—e.g., video, user testimonials, product reviews and PowerPoint presentations—to educate and excite buyers [or prospective students or donors].”
Irish for a Day: Monthly Design Perspective, March 2011
In honor of St. Patrick’s day, this post analyzes the Guinness brand and why it’s been so successful (and so synonymous with St. Pat’s).
MIT Alumni Association: Infinite Connection
Tips for sending marketing email to mobile device users.
Bryant University: The One
An interesting marketing video for Bryant University.
Etymology: Anything Is Possible: Taglines Herald Amazing New Times
This post discusses current tagline trends: “Some taglines, in fact, are telling us that what’s coming is just plain awesome. Language everywhere is addressing the expanding horizons of our experience—and the market.”
A thoughtful post about embracing new media. And, of course, Bob Dylan.