Weekly round-up 4.15.11
(1) 2011 was the hardest year to get into college; (2) college applicants are more interested in southern schools; (3) international student applications are surging; (4) Ivy League for graduate school is the new goal; (5) applicants from technology havens have the admissions edge; (6) the waitlist is huge this year; (7) more applicants are interested in creative writing; (8) homeschoolers are on the rise; (9) more Californians are applying out of state; (10) public schools are accepting more out-of-state students.
“I think what makes this generation different is technology in the sense of immediacy in terms of ‘I’m in a store, I have my smartphone. I have an app on my smartphone that will help me easily compare price where all I have to do is compare this bar code to figure out where to get this cheaper.’ But I also think there’s the aspect of technology in regards to the share. They have a much bigger voice in terms of posting something online or sharing it amongst their friends. I think that really matters.”
“Probing the uses of nine different types of social media among professors, the study found that professors consider YouTube the most useful tool by far—for both teaching and non-classroom professional use. Nearly a third of respondents said they instructed students to watch online videos as homework, and about 73 percent said they thought YouTube videos were either somewhat or very valuable for classroom use, regardless of whether they use them currently.”
“Community colleges around the country continue to do more with less, according to a new survey of their presidents ... Sixty-nine percent of the 448 community college presidents and district chancellors surveyed last month by the Campus Computing Project, which conducted the research, reported that their institution’s headcount increased in winter 2011 as compared to winter 2010. In addition, 58 percent of those campus leaders surveyed reported that there was an overall reduction in their institution’s operating budget this year. (Forty-one percent said the cut was at least 5 percent.)”
A thoughtful post about the “less is more” concept in copywriting.
“Psychologists have long known that tiny, voluntary actions can cause sweeping changes in our opinions, transforming luke-warm attitudes into concrete beliefs. In other cases, the mere perception of a name or idea in the news can cause us to wildly exaggerate its importance. Here we’ll take a deep dive into the social psychology of manipulation and how the simple act of a Facebook ‘like’ could have the exact intended outcome that these messaging brands, like politicians and newspapers, are seeking.”
These apply to schools as well.