Studio-e completes Westover School’s case statement
Recently, we assisted Westover School, an all-girls day and boarding school in Connecticut for grades 9–12, in creating its case statement for Inspiring Women: Campaign for Westover, the school’s largest fundraising initiative to date. The campaign will raise funds to support the heart of the Westover experience—the school’s distinctive community and unique programs.
Westover strategically timed its campaign to build upon the momentum created by the school’s 100-year anniversary celebration. Together with our very dedicated team at Westover, we shifted the focus from celebrating past achievements to energizing a recommitment to Westover right now.
Westover’s eloquent head of school, Ann Pollina, routinely speaks about this very issue, so we opened the case with Ann’s voice—explaining why now is a “historical moment” for women, and why an all-girls education is more important now than ever before.
To support Ann’s message of “now,” we developed five compelling stories. Each story features a current student paired with an alumna. As their stories unfold, their accomplishments touch upon a core aspect of Westover’s learning experience that shaped their lives: close relationships and a diversity of perspectives, finding balance and discovering passions, risk-taking, leadership, and making a difference.
The stories are followed by a list of the campaign priorities, supported by charts that illustrate why the money is needed, where it will go and how it will be used to carry Westover’s mission forward.
Delivered to Westover in time for its most recent board meeting, the case statement was received with gratifying “oohs” and “aahs.” The piece will make its debut shortly, as a leave-behind after meetings with donors. We look forward to hearing the responses it generates as it inspires the school’s community to shape Westover’s future—and the future of women’s education.
[Note: Before beginning the case, we worked with Westover to name the campaign and created the campaign identity. Both items laid the foundation for campaign communications.]