Weekly round-up 5.20.11
“The American Academy of Pediatrics issued a report in March on the risks posed to youth on the Internet and how doctors like me should address the issue. Yet accurate numbers about how often teens are exposed to or affected by e-risks don’t exist. You may, for example, learn that sexting is rare and that only 4 percent of teenagers have sent sexually explicit messages or images on their cell phones, but another survey may tell you the number is as high as 30 percent. Disparate numbers exist for other e-risks as well, mostly because these surveys have wildly variable definitions of what they’re measuring … as well as the age range of subjects.”
“A ‘vast abyss’ exists in what we know about management education programs around the world, and ‘cross-border collaborative projects may yet prove to be the most underutilized mechanism with the greatest potential,’ according to a recent report on the globalization of management education.”
“To satisfy these prudent consumers in the higher education marketplace, private colleges and universities must consistently and persuasively demonstrate the value of the educational experience they provide. Students and families are increasingly paying attention to the metrics … that contribute to successful outcomes such as high graduation rates … and high percentages of graduates who obtain immediate gainful employment in their desired fields.” View the Associated Press-Viacom Survey of Youth on Education.
“$22,900: Average student debt of newly minted college graduates. The Class of 2011 will graduate this spring from America’s colleges and universities with a dubious distinction: the most indebted ever.”
“Flashmobs on campuses and elsewhere have multiplied over the past few years—to the point they usually don’t get too much attention on the Web. While they might look passe to some web and social media professionals in higher ed (you know who you are), the recent flashmob done by 200 Furman University students in Greenville Falls Park on April 30 proved that they can still attract eye balls and engage a web audience.”
“There are as many ways to deploy social technology as there are opportunities to do so. Today I'm highlighting five approaches to social media that I thought noteworthy. I also mention what I think is the key benefit of each approach.”
From Bob’s Johnson’s Link of the Week: Alumni portrait videos at the University of Toronto.
Social media and marketing-related book suggestions.
“This process includes: Identifying your goals; finding your audience; setting your key performance indicators; scheduling and resource management.”
“A typical website can be in development from four to six months, with design easily accounting for a third of that time. Here are a few tips for helping your client stay focused during the design phase and keep the project moving along.”
“To generate empathy, you need to make the implication ‘I have your interests at heart’ or ‘I understand the problems you face’. However, this has to be done with great care; a light touch and an indirect approach work best. First off, leading with the brand name is just nuts. Ascribing personal human feelings to a corporation, or even a group, kicks credibility into touch from the outset.”