Weekly round-up 6.24.11
“Mission statements, despite being referenced as the philosophical essences of their respective institutions, don’t get much respect on college campuses. Often wordy and cumbersome, they don’t get the airtime or T-shirt placement enjoyed by new advertising slogans or the classic Latin motto … But University of Rochester Provost Ralph W. Kuncl wanted something else in 2009 when he began the process of creating the first university-wide mission statement in Rochester’s almost 160-year history. He wanted something creative that would stick in people’s minds.”
“Brand transformation (like personal transformation) requires a passion driven decision to add to the growth of the world. It requires creating opportunity by first bringing new value to people, rather than competing for the value already created by others.”
Some interesting suggestions for marketing-related reading.
“I’m a little bit concerned with the growing frequency of folks asking the question, which I paraphase: “X has discovered flipbooks. They love the sound they make and want to put everything into it. How do I stop them?” Beyond the obvious answer to tell them flipbooks support terrorism, there are many, many reasons to avoid them.”
“Brewster Academy head basketball coach, Jason Smith, took time out of his busy end-of-year schedule to answer a series of questions related to how he incorporates social media into his highly competitive boarding school basketball program.”
“After much consideration and discussion, we decided that the two things about content were: 1. It takes more time than you think. 2. It is a continual process.”