In 2010, the Park School embarked on Park21: Advancing 21st Century Learning, a $16.5 million strategic plan to endow Park's academic program and purchase real estate required for the school to expand. Founded in 1888, the Park School is an independent, co-ed day school in Brookline, Massachusetts for pre-kindergarten through ninth grade students.
This strategic plan was not an official "campaign," but it was a serious fundraising undertaking. The School's communications director knew that an identity for Park21 was key to building awareness, recognition, and unity among the Park School community. She decided to use their limited marketing funds for this important project and looked to Studio-e to create the initiative's identity, complete with color and type specifications that they would apply to all Park21 communications.
The identity needed to resonate with the School community and signal the initiative's focus on breaking new ground. Using a contemporary set of typefaces and colors, Studio-e paired Park School's well-established oak tree icon with the initiative name to create an identity that communicates both tradition and transition. Building from this graphic foundation, Studio-e also designed website templates that were developed and launched by the Park School's internal team.
The identity and website continue to serve the Park School well as they move into the last stages of their initiative. Using your school's limited marketing funds on key projects that set the stage for your internal team's work is a smart way to achieve your goals and stay within budget.