Influencing the Influencers
Print pieces play a vital role in marketing a school. The school profile, a print piece that we produce for our independent school clients, is designed to be sent to audiences that influence the decision makers (potential students and their families), such as education consultants, school guidance counselors, and college admissions counselors.
The profile, typically a six- to eight-panel brochure, gives a concise synopsis of the school—including information on the academic program, signature programs, community service, student life, student performance and college matriculation—all within a format that clearly presents the school's brand.
It is a small piece that makes a big impression, leading to increased word of mouth marketing and brand awareness—key elements in a strong marketing initiative.