Educate the World
Our work with colleges and universities recently led us to Shorelight Education, a company that funds and manages the global aspirations of leading universities to drive institutional growth, create new revenue streams, and expand options for students. Originating in the private sector—free of some of the traditional constraints that institutions face—it's a forward-thinking approach to keeping universities competitive in the 21st century.
A new company, founded just last year, Shorelight has multiple and somewhat complex communication needs. Their key audiences include partner and potential partner universities, international recruiters, and international students and their families. Our depth of experience in the education market is being put to use in myriad ways as we create various communications to reach these audiences. In the fall we created promotion materials for the ICEF conference in Florida and currently we are designing viewbooks for Shorelight's university partners in the U.S. and U.K.
We are enjoying the different perspectives that the Shorelight work requires us to consider. They are a welcome addition to our clients and we look forward to assisting them in reaching their goal to "Educate the World".