Yes to Print
As Esquire magazine noted last year, print refuses to die. Citing the recent proliferation of specialty-imprint book publishers and small magazines, Tyler Cabot attributes their success to high-quality written and visual content.
There's evidence that alumni magazines are well served by print. The recent CASE Member Magazine Readership Survey discovered as much when it polled readers of alumni magazines about their preferences.
- 87 percent agree or strongly agree that the magazine strengthens their connection to their institution
- 14 percent prefer an online-only magazine
- 20 percent want print and digital
- More than 65 percent prefer just print
Many alumni magazines around the country have taken steps to invest in print publications with high production values, including one of our past clients, Susquehanna University (shown above).
Studio-e revamped Susquehanna University's alumni magazine to be forward focused, featuring stories that illustrate SU's impact on the world through stories about current students, alumni, and faculty. In its new print form, the magazine became a strong marketing tool stimulating alumni engagement and pride in the University.