EveryOne Counts Participation Challenge
Bentley University, one of the nation’s leading business schools, wanted to increase alumni support—at 11 percent, the university was below that of peer schools. Bentley enlisted the help of Studio-e to create a participation campaign, including a name, an identity, and a print and e-mail appeal series. The name of the campaign, “EveryOne Counts: The Bentley Fund Participation Challenge,” played upon a popular major at Bentley: accounting. The appeal series was targeted to and personalized for individual Bentley alumni in each generation, as well as parents and graduate alumni, by using variable data (both words and images).
Bentley University, Waltham, MA.