Dana Hall School

Dana Hall School, an independent boarding and day school for girls grades 6–12 in Wellesley, MA needed an identity and marketing materials for its $26 million initiative to fund the building of a new athletics, health and wellness center. We assisted the school in naming its campaign, “Vision into Action,” and created the campaign identity, stationery system, a pre-campaign case statement and campaign case statement. The final case featured profiles of alumni and current student pairs, comparing and contrasting pre-Title IX athletics to the demands of athletic programs today. (Libretto assisted us in naming and copywriting.)

Dana Hall School, Wellesley, MA.