MGH Institute of Health Professions
Identity & Branding
In 2000, we designed the identity and institutional seal for MGH Institute of Health Professions, a graduate school in Boston, MA, founded by MGH Hospital. Ten years later, market research recommended that the institute present an image with a focus on academics. To that end, we extracted the shield and the flame from the 2000 seal—both symbols of academia—to create a “new” graphic identity. We also developed a style guide that outlined rules for consistent use of the new identity.
MGH Institute of Health Professions, Boston, MA.