Increasing community awareness while “enriching island life year-round”
Nantucket Atheneum, the island's public library, found its state and local funding severely reduced, forcing them to raise more private support. Studio-e was engaged to assist them in increasing support by building awareness of their vital role in the community and of their financial need. We began our work by establishing their core messages and creating a tagline that speaks to their role on the island: Enriching Island Life Year-Round. Once the messages and tagline were in place, we designed an identity, business papers, and a complete graphic style guide. The form and colors of the identity were derived from the Atheneum’s Greek Revival architecture and their island location.
The redesign of the Nantucket Atheneum site was done to improve function and form. A library website has to provide multiple functions unique to a library related to searching, finding and reserving books. The Nantucket Atheneum subscribed to a number of databases and lists related to these functions that needed to be built into the site. The site we designed allows visitors to easily find and reserve books, learn about upcoming events and important community programs, and most important to the Atheneum—support the Atheneum through online giving.
Nantucket Atheneum, Nantucket, MA.