St. Luke's School
St. Luke’s School (SLS) is an independent day school for grades 5 through 12, located within the highly competitive Connecticut private school market. Studio-e has partnered with SLS, assisting them to establish and build a solid brand. We began our work by developing their communications platform that included core messages and an admissions theme: Above and Beyond. This became the foundation for the next phase of our work, the redesign of their identity and admissions materials.
St. Luke’s School offers both middle school (grades 5–8) and high school (grades 9–12) education, with each providing a distinct curriculum and age-appropriate goals. Building from the communications platform we developed, we designed an engaging set of admission pieces that differentiated the middle and upper schools. The complete set includes the middle school viewbook, upper school viewbook, school profile, Center for Leadership brochure, distinctive presentation sleeve, and mailing envelope. Pieces can be sent individually or packaged as a set within the sleeve. Since we began our work with SLS, the quality and quantity of their inquiries and applicants have improved.
Other projects for St. Luke’s School: identity, Leadership Lunch and Lead speaker series posters, direct mail student search piece, and teacher recruitment brochure.
Photography by Desiree Smock, with additional photography by Bob Handelman, Peter Mahakin and Chi Chi Ubina.
St. Luke's School, New Canaan, CT.