Discover

Research & Analysis

Qualitative analysis, including constituent interviews, web-based surveys and on-site focus groups

Communication audits

Competitor analysis

Creative briefs

Brand assessment

Plan

Messaging & Brand Positioning

Concept development

Naming of initiatives

Taglines

Communications platform:
  Positioning statement
  Key themes and messages

Create

Branding

Naming of initiatives

Taglines

Logo design and development

Brand-specific color palettes, font palettes and image libraries

Style and usage guidelines

Print Design

Advancement communications (campaign and annual fund)

Marketing communications (admissions and external relations)

Interactive Design

Microsites

E-mail campaigns

E-mail or online newsletters

Websites

Writing

Naming of initiatives

Taglines

Interviews

Focus groups

Communication platforms

Profiles

Copywriting/storytelling

Editorial direction

Editing/proofreading

Photography

Location scouting

Art direction

Image review and selection

Implement

Production

Vendor pricing and selection

Final file preparation (print and web)

Image color management (print and web)

On-press supervision

Project Management

Communications: web-based project site, e-mail, phone, IM and meetings

Scheduling

Budgeting

Vendor management