At Princeton, E Pluribus Unum
The Office of Campus Life serves a unique role at Princeton University: it bridges the curricular and co-curricular student experience with the goal of assisting students in finding their place within the University community. Comprised of diverse units including offices, departments, and centers, it spans the breadth of student services and activities offered at Princeton.
Though vital to the Princeton experience, much of the administration and faculty are unaware of Campus Life, its broad role at the University and how to access its services. To assist in building awareness about who they are, what they do, and how to use their services, Campus Life approached Studio-e to create a set of marketing materials for internal use.
Working from the Princeton brand standards, Studio-e designed an elegant system that presents the units, their individual identities, and their roles, under the umbrella of Campus Life. A warm gray monotone image of Princeton's Gothic chapel forms the background from which the Campus Life mission comes to life. The result: materials that are approachable, informative, and clearly present Campus Life and the breadth of its role within Princeton.