Opportunity for Success
Planning ahead for your annual fundraising efforts sets you up for success. Bryant University brought us in during the summer of 2012 to create a message platform and graphic identity for the Bryant Fund. The platform we developed included an overall theme and tagline derived from the main focus of a Bryant education—Creating Opportunity—and 5 core messages. It also outlined coordinated direct mail and email initiatives for the fundraising year that focused on athletics (Opportunity to Compete), academics (Opportunity to Learn), and semester-abroad programs (Opportunity to Explore).
Planning ahead not only helped Bryant succeed, but it streamlined the annual fund appeals process, allowing them to create appeals throughout the year using the graphic identity, theme and messages established in the fall.